LAS VEGAS (NAB2004, Booth # SU9649), April
12, 2004 — Since its introduction, e-IFxs/e-HDxs
technology has gained widespread acceptance
from camera operators as an innovative digital
tool capable of complimenting their most
simple to advanced production needs. In
response to this reception and the interest
of industry needs, Canon has now made the
e-IFxs/e-HDxs technology available on its
full line of portable HDTV and SDTV lenses.
Initially launched in 2003 with the J22ex7.6B
lens, the e-series, which stands for both
"enhanced" Digital Drive control functions
and "ecological" design, has been expanded
to include all four of Canon's portable
HD lenses, and all three portable SD lenses.
We're very proud to be implementing the
e-IFxs/e-HDxs technology across our full
line of portable HD and SD lenses," said
Gordon Tubbs, assistant director, broadcast
and communications division at Canon U.S.A.,
Inc, a subsidiary of Canon Inc. (NYSE: CAJ).
"Made with the environment in mind and with
its enhanced Digital Drive functionality,
this is Canon technology that makes a difference."
Now available on all four of Canon's portable
HD lenses, the e-HDxs lineup includes:
- The all new HJ22ex7.6B lens
- HJ21ex7.5B lens
- The all new HJ17ex7.7B lens
- HJ11ex7.5B lens
The e-IFxs offerings have also been expanded
in SD, with a lens lineup that includes:
- J22ex7.6B lens
- J17ex7.7B lens
- J11ex4.5B lens
Enhanced Digital Drive allows operators
to customize the digital control functions
of their lenses with a high level of efficiency
and precision. A key feature is Canon's
new rotary encoder servo system for zoom,
focus and iris using miniature components
specially developed by Canon. This feature
increases functionality with virtual reality
studios as well as many other applications,
and makes zoom and focus controls more precise
and repeatable. These encoders are anticipated
to play a major role in supplying precision
digital lens data as metadata systems evolve
for production.
Also adding to the usefulness of Digital
Drive is an informational display and X-Y
axis switch for easy access to the lens'
digital controls. Operators can quickly
deploy such functions as:
- Speed Preset, Shuttle Shot, Zoom Track
and Focus Preset;
- Follow signal display for iris, zoom
and focus for virtual reality, robotic
control and other uses;
- User settings for zoom and focus curve
mode for precise control based on the
user's needs;
- New AUX1 and AUX2 switches can be
assigned for basic functions for enhanced
memory capability;
- Precise movement mode can be memorized
for the zoom seesaw control, zoom demand
control and present control;
- The drive unit can memorize 9 patterns
of user-customized settings and also
transmit the data between different
drive units; and
- Self-diagnostic mode.
"e-IFxs technology was an instant success
when we introduced it last year," added
Gordon Tubbs. "Canon's customers told
us they wanted more, and now e-IFxs/e-HDxs
technology comes on every portable HD
and SD lens we sell."
Canon demonstrates its concern for the
environment by selectively choosing materials
that have the least negative environment
impact when manufacturing its e-IFxs/e-HDxs
series. Optical parts feature lead-free
glass, and mechanical products to help
reduce the Environmental Tax on the planet.
See the full line of Canon products throughout
NAB2004 at Booth # SU9649, Las Vegas Convention
Center.
Canon U.S.A., Inc. delivers consumer,
business-to-business, and industrial imaging
solutions. The Company is listed as one
of Fortune's Most Admired Companies in
America, and is ranked #39 on the BusinessWeek
list of "Top 100 Brands." Its parent company
Canon Inc. (NYSE:CAJ) is a top patent-holder
of technology, ranking second overall
in the U.S. in 2003, with global revenues
of $29.9 billion. For more information,
visit www.usa.canon.com.
###
All referenced product names, and other
marks, are trademarks of their respective
owners.
EDITORS, please note corporate contact
information for this division:
For more information, please call Canon
Broadcast and Communications Division
at 1-800-321-4388 or visit www.canonbroadcast.com.
